I Build Brands That Work!
Not just brands that look good - brands with a strategy behind them, a system underneath them, and a team rallied around them. Over 15 years, I have been the person organizations call when they have something valuable to offer but no clear, consistent, or compelling way to show it. I come in with a clear vision, build consensus around it, and the moment I see chaos, I build the system that replaces it.
My work spans brand strategy, creative direction, integrated marketing, go-to-market strategy, UI/UX design, video production, national print and large format, and event production. I have built and led creative teams of 10+, managed $2M+ budgets, and delivered measurable results across agency, SaaS, healthcare, and life sciences environments.
At Champions Oncology, I inherited a publicly traded life sciences company with no brand guidelines, inconsistent identity, and a SaaS platform with zero market presence. I rebuilt the brand from scratch, created the company's first brand guidelines, redesigned the website, and built the go-to-market strategy for their subsidiary, Lumin Bioinformatics, defining competitive positioning, technical buyer messaging, and sales enablement tools that gave the sales team a story that closed enterprise deals. The result: a 40% increase in brand visibility and 25% increase in customer engagement.
At Puckett Marketing, I grew from a Jr. Designer to co-running a $2M creative agency as the owner's right-hand, managing teams, budgets, and vendor relationships across every production discipline. I conceived and produced Showcase Your Space, a national annual design competition for Waypoint Living Spaces dealer networks, commissioning custom trophies from a Grammy award firm in New York City and hosting the annual awards banquet at the MGM Grand in Las Vegas. I directed a broadcast TV spot featuring Robert Duvall, produced a traveling boutique bus for a retail brand, and rebuilt American Woodmark's digital marketing strategy, driving 20-30% annual website traffic growth - earning NKBA Marketer of the Year in 2017 and 5 additional industry awards.
Through Suite Three Studio, my independent practice, I serve as a Creative Director and Strategist for growth-stage companies across healthcare, AI, technology, and consumer industries, building complete brand identities, go-to-market strategies, and marketing infrastructure for organizations starting from zero.
