The Brief
Rees Broome, PC has been a trusted name in the DC metropolitan area for over 50 years, offering legal counsel across a broad range of practice areas including corporate and business law, commercial real estate, community associations, estate planning, and more. With offices across Tysons Corner, Bethesda, Leesburg, and a newly opened National Harbor location, the firm was growing. Their brand, however, was not keeping pace. Outdated and inconsistent across touchpoints, it no longer reflected the caliber and scale of the firm they had become.
The Approach
During my time at Puckett Marketing, I led a comprehensive rebrand built to honor the firm's deep roots while positioning them for continued growth. The scope included a refreshed visual identity, updated collateral, and a full marketing overhaul. Every element was designed to communicate what Rees Broome has always delivered: big-firm experience with small-firm values.
The Outcome
With a cohesive, polished brand presence across every touchpoint, Rees Broome stepped into their next chapter with confidence. The rebrand strengthened their visibility in a competitive legal market and supported continued business growth across their expanding multi-location footprint.
