The Brief
Mandy French is a transformational speaker, author, and coach who aged out of the foster care system and went on to hold executive leadership roles in the federal government. With a debut book launching in 2024 and a growing platform around foster youth advocacy, she needed a personal brand that matched the weight of her story and the professionalism of her career.
The Approach
Working through Suite Three Studio, I developed Mandy's complete brand identity from the ground up, including logo, visual system, and messaging framework. From there the work extended across every touchpoint of her platform: website design, book cover for "Foster Kid to Executive," and worksheets and supporting materials for her coaching programs.
The messaging work was particularly important here. Mandy's story is both deeply personal and professionally credible, and the brand needed to hold both of those things at once without leaning too far in either direction.
The Outcome
"Foster Kid to Executive" launched in June 2024 with a fully developed brand ecosystem in place, giving Mandy a cohesive, professional presence across her speaking, coaching, and author platforms.
