Handcrafted jewelry – a mix of eclectic, chic, and bohemian-inspired one of a kind pieces. For the free spirited, the ever classic, the fearless romantic: Njeweled, by Natalie.
The Brief
My cousin had a passion for handcrafted jewelry — eclectic, chic, and bohemian-inspired one-of-a-kind pieces for the free-spirited and fearlessly romantic. She needed a brand that matched the luxury feel of her work and could support a growing pop-up shop presence in Phoenix.
The Approach
Working through Suite Three Studio, I developed the full brand identity and marketing materials, giving Njeweled a look and feel that was as carefully crafted as the jewelry itself. The brand needed to feel boutique and luxurious while staying true to the handmade, personal nature of the work.
The Outcome
Njeweled became a successful pop-up shop business in Phoenix, generating strong sales while the brand was active.
